"Psychogeography is an exploration of urban environments that emphasizes playfulness and "drifting"." In other words, it's the mapping of the means of freedom and exploration.
The article describes it as something that takes pedestrians off their "usual path". In a way, this can apply to people's paths online. If something is distracting enough, it can take people away from what they originally wanted to see. With building our websites, I can only assume that there shouldn't be a certain "path" for viewers to see, but they should be able to explore the site freely.
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