Tuesday, March 20, 2018

The Oscars Showed Us Why Typography Matters

It is incredibly obvious now why a mistake was made during the Oscars.
Before now, I never quite understood how this kind of mistake could be made. I had originally assumed that the cards just had the name of the winner on it and nothing else. Once I heard it was a slight error on the part of the one handing out the cards, I kind of understood. However, now that I see the actual design of the card, I want to find who designed them and ask them how anyone is supposed to read the practically microscopic text at the bottom that tells you what category the name applies to. No wonder the reader had an issue onstage. The category label essentially disappears at the bottom while the name above dominates the center of the card. What makes it worse is that they prioritized the Oscars logo at the top over the word that tells you the correct category.
With a mess-up like this, it's kind of clear how it happened. Now, the question remaining is whether or not they"ll learn from their mistakes and change the layout of the card entirely.

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